If you’ve ever rented a cottage somewhere, you’re probably familiar with the cozy and homey vibe that many have. There’s something about the way they’re decorated that can make you feel comfortable immediately. Since having a successful brick-and-mortar store in an increasingly digital age relies on providing an experience that customers can’t find online, the atmosphere you create is key.
Decorating your store in a cottage style will allow you to freshen the look of your store while fostering a cozy space for consumers to explore your merchandise. Here are a few basic guidelines to adopting this interior design trend.
“This style of decorating is about embracing a sense of happiness and serenity in an informal space that’s free of clutter.”
What is cottage style?
The name “cottage style” is relatively self-explanatory, but we’ll give you some details about what it entails. This Old House explained how this style of decorating is about embracing a sense of happiness and serenity in an informal space that’s free of clutter. One way to achieve this look is by combining vintage looking furniture with light colors and modern comforts.
Shopping around thrift stores and secondhand shops can help you find the decorations that will complete your store’s look. Anything that’s made from earthy fabrics such as burlap or cotton are excellent additions, as well as pieces of furniture that combine various materials – such as wood seats with metal legs. When it comes to upholstery in general, airy colors such as light blue and green feed into the cottage look. Traditional patterns including plaid, checker and stripes can convey that feeling as well.
If you’re thinking about decorative details to add, try placing vases of fake flowers around the store. Thrift stores can provide you with a mismatched collection of old vases, which would be perfect. One key to achieving cottage style, according to House Beautiful, is combining pieces from different time periods and parts of the world.
Remember that you should mix old and new styles of furniture and decorations to give off the cottage vibe. If you want your main display tables to have a unique touch, look into the Gray Boutique Table Set, which is part of the Vintage Boutique Collection. The legs have swirly details and feet, making this piece more visually interesting than your average rectangular table. The Hanson Collection is great if you want to add an antique feel to the space, yet be confident that your fixtures will stand up to the test of time.
How can it be used in a retail space?
While you aren’t decorating an entire home, spicing up the look of your store is still an important undertaking. Instead of sticking with a style that looks very commercial, you can create a more welcoming space for customers to enjoy. It starts with finding the right store fixtures.
To incorporate cottage style hues into the store, consider a cream table set. The light and airy shade can create a cohesive look with any other wood color or stain, as well as a variety of fabrics and patterns.