For brick-and-mortar store owners, the internet age is synonymous with the era of Amazon. Few developments have had such an all-encompassing impact on stores around the world, regardless of their merchandise, customer base or physical location.
Big data analytics company Slice Intelligence reported that the retail giant captured about 43 percent of all online holiday shopping revenue in 2016 and the brand shows no signs of slowing down.
So how can physical stores stay relevant in an Amazon world? Start by trying the following four strategies:
1. Wow with your customer service
Customers love Amazon.com largely for its convenience. The website offers a wide array of products that can be easily browsed from the comfort of their own home.
But what do you have that Amazon lacks? Good old fashioned customer service. When consumers shop at Amazon, there’s no one to suggest what accessories would work well with that new blouse, or which type of luggage is best for international travel. If your customers are treated well and given access to your professional expertise when they visit, they’ll begin to see the perks of forgoing online shopping.
2. Create a sensory experience
A signature scent can improve an immersive shopping experience.When consumers shop online, they miss out on the sensory experience of shopping. Highlight that in your shop by creating bright displays with attractive accessories trays, clothing racks and other boutique fixtures. Finish off the ambience with the right mood lighting and your choice of music. You might even consider a signature scent.
3. Offer online options
Even if you don’t have the bandwidth to sell your merchandise on the internet, you should still have an online presence. Create a website or social media account where you can promote your products. Next time one of your customers gets the urge to visit Amazon, he or she may choose to browse your selection first.
4. Advocate for your community
If you want your customers to be loyal to your brand, start by showing your loyalty to your community. Think about sponsoring a local sports team or town event, or gather with your employees to clean up a park. Establish yourself as part of the community and people will be more likely to go out of their way to help your business thrive. And remember to thank your customers for shopping locally – everyone likes feeling appreciated!
For personalized retail design advice, contact our team of experts today.
