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3 ways to sweeten customers’ Valentine’s Day

3 ways to sweeten customers’ Valentine’s Day

Valentine’s Day is both a beloved holiday and a dreaded date, depending on a person’s perspective. Regardless of personal feelings, it’s an opportunity to let people know you care. This Feb. 14, give a little love to your customers with one of these creative ideas:

Valentine’s discounts
Speaking of affection, there’s nothing people love like a good sale. On Valentine’s Day, share the love by offering to let your patrons save a few extra dollars. By the time mid-February rolls around, spring is – hopefully – drawing near, so you can double your efforts by starting to clear out seasonal items or cold-weather apparel. Bring merchandise to customers’ attention by placing it front and center on display tables in your entryway, and if you’re feeling creative, step labeling up a notch with creative tags and signage.

Sweet somethings
Take a few minutes to learn about the history of Valentine’s Day and you’ll find that the practice offering sweet treats to loved ones goes back hundreds of years. Stick with tradition and look for candy or small holiday-themed items that you can add to your inventory. Display these pieces in aisle end caps or next to the register. For a creative twist, try utilizing boutique store fixtures like a hand-crafted wooden bowl, tabletop rack or basket to show them off.

Looking the part
You don’t have to cover your store in red and pink to make patrons smile, but a small Valentine’s store display could be just the accent to brighten your space. Here’s a creative idea: Dress a mannequin in a creative seasonal outfit, then add fun decals like the red lip, mustache or winking eyes. As a finishing touch, pose models with a package wrapped in holiday paper and show them off near your Valentine’s Day sale items.