Openness, colors and communication are key psychological factors in retail promotions.
Read More
Find your autumn niche to stand out from the competition
Autumn displays are more versatile than you might think. Check out some of Firefly’s ideas for fall promotions.
Read More
Little details, big sales: Add a creative touch to your tags
Price tags and labels can be a key part of your sales strategy as they are often the first thing a shopper examines after a piece of clothing catches their eye.
Read More
How to use social media to build your brand and drive sales
Social media isn’t only about getting ads out to people, it’s about engaging them in a meaningful dialogue.
Read More
11 unconventional uses for your jersey forms
Jersey forms and mannequins are great for presenting clothing similarly to how they will look out in the wild.
Read More
Plan your holiday visual displays in advance
These days, it’s not enough to have your store decorated and ready in time for the holiday. You have to be prepared several weeks in advance.
Read More
Earth-toned jewelry displays will tie your fall merchandise together
In the coming weeks, you’ll be clearing out your summer inventory (if you haven’t already!) and moving in the latest fall trends. And just as one season transitions to the next, you should be thinking about changing your store displays.
Read More
