For many consumers, the summer season means rest and relaxation. But a retailer’s work is just starting. This is the time to begin thinking and preparing for back-to-school shoppers. Recent trends indicate that retailers should expect a busier (and hopefully, more profitable) back-to-school shopping season than the prior year. Back-to-school shopping starts earlier and earlier every year, it seems. In fact, surveys indicate that shoppers will begin their back-to-school research in July. Additionally, read more
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