The front window of your store is one of your best marketing techniques. Though your social media campaigns and TV ads may reach shoppers who are relaxing at home in the air conditioning, your store window is the primary way you can catch the attention of passersby on the street.
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Dress like an Egyptian: The first dress form came from King Tut
Dress forms may have only become store fixtures in the past several decades, but they have a history that dates back thousands of years.
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Get your employees excited about summer clearance sales
It’s not hard to get your customers ramped up for summer sales.
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Tracking the history of dress forms
You may know dress forms as tools to help you sell merchandise to customers, but in reality, they are so much more.
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Where you place your jewelry displays matters
As a retail professional, you must have an eye for aesthetics.
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Jewelry display tips for every type of accessory
Too many stores stick to bland jewelry displays that don’t do their best to sell merchandise.
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Use the right display to get customers to ‘put a ring on it’
Selling rings can be a tricky business.
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Creative ways to display jewelry
When you create jewelry displays for use in a store, you want to do everything you can to ensure the small products pop from their settings.
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Move it and lose it: Use rolling racks to sell merchandise
There comes a time when many store operators have to make a decision between setting up top-notch store displays or maximizing the amount of space they have to showcase products.
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Brighten up window displays with fun summer colors
This summer is all about colors.
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