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Visual Display

Visualization conveys a message and interacts with your customer by enhancing how you draw attention to your products’ best features and benefits. It is a support system to maximize your sales. From your in-store layout and product merchandising, to the lighting you use, props, music, scent, and color schemes, to how you organize your merchandise. Every aspect that creates a visual in your store has the potential to set you apart and it is just as important as the sale you make.

Visual displays are not about how much you spend on them but how creative, logical and inspirational they are. The objective is to stay relevant in ever-changing consumer markets to attract new customers and retain those that you already have. A visual display can also play a role in the look, feel and culture of a brand. It creates awareness while simultaneously increasing brand loyalty. Most importantly, it can draw customers in and close the sale.

Research shows that the majority of consumers make their purchase decisions while they are in the store. As a result, retailers often invest a lot of time, effort and maximize their money every year to showcase their brands through visual displays to promote products. Visualization assists in converting a walk by shopper into a walk-in customer. Essentially, your “retail space” has to be your most productive and most efficient salesperson.

Brands can better execute visual strategies by implementing themes into their displays. Themes tell a story and create customer buy-in. Theme ideas can range anywhere from coordinating colors to grouping products to individual motifs. 

Firefly Store Solutions will help you achieve success in creating an unforgettable visual display by offering retail solutions from hanging paper decorations, accent lighting and scent, to custom color mannequins, garment racks, display fixtures and more. 

Shop our visual display collections by downloading our free FSS Catalog App, online, or call one of our knowledgeable and professional customer service representatives with any questions you may have. We will help you find the perfect displays that will showcase your brand. 

We are dedicated to customer satisfaction and look forward to serving you for years to come.


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