A dynamic presentation excites both the buyer and the recipient. Simply put, a box of chocolates doesn’t taste as sweet in plain brown paper as when artfully wrapped in a colorful gift bag adorned in curly, colorful ribbons. Customers enjoy the attention to detail that this kind of service provides…and service is vital to helping small, independent retailers stay competitive.
It’s the touch that separates you from other retailers, large and small. Colorful shopping bags and attractive wrapping set the tone and enhance your brand image, setting you above the rest of the competition. Most importantly, customers love it.
Fun, colorful shopping bags can make a huge difference, particularly during holiday shopping. Often, time-pressed shoppers see attractive gift wrapping as a necessary service. While wrapping their purchase, sales staff can engage the customer in conversation and learn what other merchandise they may be looking for. When your customer leaves with a $20 gift that looks like $50, you’ve gained a competitive edge. This type of attention to detail can help independent retailers compete with big box stores.
Before choosing the right shopping bags and wrapping supplies for your store, consider the type of image you wish to portray. If your product line is of the natural, no frills variety, consider simple earth colors. However, if glitz and glamour are more your store’s look, think about high gloss or foil for your wrapping and retail shopping bags.
These seemingly insignificant details make all the difference. That’s why Firefly Store solutions carries an extensive assortment of high quality, stylish shopping bags and gift packaging materials. Available in a variety of colors and designs, you’ll find the retail shopping bags that are perfect for your customers. Choose from frosted bags, gift bags and boxes, reusable bags and so much more. And we’ve got eco-friendly retail shopping bags too!
Today, shoppers are pressed for time and more inclined to choose retailers who cater to their gift wrapping needs. While this may seem like an obstacle, it is in fact an opportunity – a chance to show why customers should choose small and medium size, independent retailers over the giants. Provide your customer with an added benefit, reinforce your brand and enhance your image through the use of colorful and attractive shopping bags.