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For over 60 years, Firefly Store solutions has been a reliable one-stop shop for retail solutions. As a market leader within our industry, we are committed to building deep relationships with our customers and will continue to provide superior quality products and services such as clothes racks, shopping bags, retail packaging and much more.    

Here are some fabulous tips to consider when choosing your retail packaging.
Did you know your customers get more than 80% of product information from the retail packaging alone? This means it can be very important to have vibrant and stunning packaging that accurately reflects your stores image. 

Branding is important- Making your retail packaging fun and unique can remind your customers of your business every time they see the bag or packaging. Brand recognition can sometimes be the driving force behind successful businesses. Fortunately, well produced and labeled retail packaging is a very valuable and exciting component when it comes to brand recognition. It can be a good idea to use bags and gift boxes with your businesses name and logo on it.    

Color is a powerful tool- and sadly sometimes overlooked. When choosing your packaging, consider using lively and exciting packaging. For example, think of warm colors as friendly and inviting such as reds, oranges, and yellow. Or, you could consider using cooler colors for your retail packaging to achieve a witty and sophisticated look and feel such as black, gray or dark blue. 

Get your customers to invest- in your retail store and your products. This can help encourage a loyal following of customers. Next, choose a type of style and retail packaging that can be made to be a part of your overall brand identity. Finally, it can be helpful to create a focal point with your retail packing. This could be your retail store’s logo or a unique bow of some sort. We believe the important thing is to keep it simple and make sure your customers are excited about your packaging efforts and fall in love with your designs.  

Another wonderful idea could be to stamp your store’s logo on your customer’s boxes and offer free gift wrapping. This is sure to get your shoppers excited about your packaging. 

The most important concept to remember is to make sure your retail packaging works with your product. 

Firefly Store Solutions’ goal is to provide genuine care for our customers. In addition to our commitment to service, Firefly provides extraordinarily fast and affordable shipping nationwide without any minimum order requirement. 
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