Firefly Store Solutions offers innovative, reliable and premium solutions for retail businesses. We are your one-stop shop for all your quality retail solutions and look forward to assisting you in preparing for the holiday shopping season.
While no one knows your business quite like you. We at Firefly would like to offer some fun ideas on how to use Christmas wrapping paper in your retail store.
The right image-
Before you choose any Christmas wrapping paper for your store, it may be a good idea to consider the overall image of your retail business. If your business leans toward a more extravagant or elegant look, then it could be a good idea to stock a more glamorous type of holiday wrapping paper. You can consider using brightly colored foil wrapping paper or more modern Christmas wrapping paper. If your retail store has a more traditional customer base, consider more classic holiday wrapping paper designs.
Fabulous Fashion Trends-
Trends in Christmas wrapping paper have changed over the years. In some instances, other styles and trends tend to get recycled over time. For example, the retro style in the 50’s and 60’s still continues to influence some Christmas wrapping paper in package design, color, and shape. However, other top fashion trends in packaging include colors that are a bit cooler in appearance such as whites, neutrals or pastel accents. Customers always relate to Christmas wrapping paper that coordinates well with ribbons and gift bags that result in fabulous holiday gifts.
To Charge or Not to Charge-
Should your retail store charge for holiday gift wrapping? If your store’s profits allow, you could consider offering free Christmas gift wrapping and it may prove to be a wonderful idea for your business. Consider a season long promotion offering free gift wrapping to customers whose purchase amount exceeds a pre-determined minimum. A small wrapping fee may apply to purchases that do not exceed this minimum purchase amount. This encourages a higher total purchase amount.
Delight them with options-
As a retailer, it is important to up-sell and cross-sell various products whenever possible. You can offer free or inexpensive gift wrapping paper for holiday purchases that meet some sort of minimum order requirements. Also, you may want to offer a more luxurious Christmas wrapping paper at a premium price and suggest purchasing a Christmas bow or gift box which will be sure to delight your shoppers.
Firefly Store Solutions offers unique and exclusive customized store fixture solutions with our Custom Color Collection. This one-of-a-kind program is sure to help your store stand out from the competition. Our highly dedicated and knowledgeable customer service team is here to answer all your questions, make recommendations or even suggest solutions.