Brochure holders are an excellent way to assist with promoting your retail store. More than likely if you own a retail business you probably have some sort of pamphlet or flyer that contains information about your store. Presenting this information with the right brochure holder can greatly enhance your retail store. It may be a good idea to consider combining your brochure holder with an acrylic sign holder to get the most out of your marketing dollar. This can make for an exciting display sure to energize your retail store.
Placement of brochure holders are extremely important but sometimes can be overlooked. No matter how neat your pamphlets are if they happen to be in a bad location no one may ever see them. However, displaying your information at eye level can be beneficial and grab your shopper’s attention. If your brochure holders are in an easy to reach location, this can make for an exciting and engaging display.
Here are some neat tips on where to place your brochure holders.
At your checkout counter- have you ever stopped to think why grocery stores keep inexpensive items such as gum, soda and snacks near the checkout counter? Sometimes these items are impulse buys and the same logic can hold true with brochure holders. By positioning your brochures near the checkout counter, this could offer a stunning way to market new products and entice your shoppers. This is a neat way to promote certain items without being intrusive to your customers.
At your shop’s entrance- most retail customers don’t enter a shop knowing exactly what they want to purchase. Most customers like to take the time to browse through various selections and then make a decision. A good idea may be to place your brochure holder near the entrance to your store. This could be an effective way to highlight sales, or new product offerings as people enter your store.
Next to your products- by placing your brochure holders next to your merchandise tables, this may let people who are interested in a product view similar offerings. This can present an excellent opportunity to cross-sell related products or promote upcoming merchandise.
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